Episode 99 Getting To Know Garage Grown Gear with Lloyd Vogal

On this episode of The By Land Podcast, we get to know Garage Grown Gear and one of the co-founders, Lloyd Vogal.

Garage Grown Gear offers backpacking products you’re not likely to find in big box stores like REI. They focus specifically on cottage brands that could be just one or two people deep and making products by hand. By partnering with smaller cottage brands to represent them in their marketplace, these startups can grow significantly faster and reach a wider audience. As GGG likes to say, it’s like the “farm to table” version of backpacking gear.

If you’re looking to find new gear from up and coming brands, you’ll want to be sure to take Garage Grown Gear for a spin.

 

 

By Land,

Emory R. Wanger

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Show Notes

  • Introductions

  • Lloyd’s background and the road to co-founding GGG

  • How Lloyd first got into watersports 

  • What it was like being an outdoor guide

  • Standout lessons from the guiding life

  • Getting to know GGG

  • Who GGG carries

  • Why GGG is important to cottage brands for exposure

  • How GGG chooses who to showcase

  • Who’s GGG’s audience and customer base

  • Benefits of showcasing smaller cottage brands

  • Current trends in ultralight backpacking

  • The thing about ultralight backpacking…

  • What Lloyd enjoys most about GGG on a personal level

  • How to connect with GGG

 

Links

Emory Wanger

Emory is the creator of By Land and is passionate about helping others find the adventures they’re looking for.

https://www.byland.co
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Rawlogy Ultralight Massage Ball: A Self Care Game Changer for Backpacking