Episode 64 2% for Conservation with Jared Frasier
Jared Frasier is the Executive Director of 2% for Conservation, a Non-Profit Organization that certifies that brands and people are donating 1% of their time and 1% of their money to conservation efforts. This episode covers a lot of ground, hence why it is nearly double the regular show lengths, but it’s for good reason. Jared shares not only what 2% does, but he also covers the history of conservation, where we’re at today with funding and efforts, and where everything is headed to in the future.
This episode is jam packed full of great content and I sincerely left my chat with Jared feeling enlightened and motivated to do more for these special places.
Please enjoy this episode with Jared Frasier!
Emory R. Wanger
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Why Jared is on the show
Intro to 2% for Conservation
What 2% is
A history lesson on wildlife conservation
Assessed taxes that fund conservation
Where to start with giving back
The predicament of not knowing how and where to give back
On the risk of echochambers
How 2% helps others find the right brands doing the right things
There are actually bad people and brands out there
Building conservation in to the business plan
On protecting the landscape
How big the impact COULD be if we all gave back
The impact of volunteering
How dwindling hunting numbers are impacting state/federal conservation efforts and funding
The idea of assessing a “backpack” tax
Adjusting to the modern culture and buying practices
Brands leading the way on giving back
What would Teddy do or say?
How to reach 2% for Conservation