Episode 56 Going Feral with Jimmy Funkhouser

Feral is a backpacking gear store in the Denver area that was started by Jimmy Funkhouser after he decided to leave the corporate world behind to chase a passion. Fast forward just a few short years and Feral is growing to the point where they’re opening a second location in the Denver area.

I personally have a love-hate relationship with outdoor stores , so when I learned of what Jimmy was doing at Feral, it struck a chord with me and I knew I had to learn more. Our conversation for this episode was nothing short of refreshing and inspiring.

Jimmy is doing things far different than your average outdoor store. He meets the customer where they are in their journey and makes them feel at home and accepted no matter what.

You’re going to love this chat with Jimmy and wish badly you had a Feral store of your own.  


By Land,

Emory R. Wanger



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Show Notes

  • Introductions

  • Origin of Feral

  • Outdoor gear shops as the front line to conservation

  • The transition from corporate to business owner

  • The desire to make a difference

  • How the outdoors changed Jimmy’s life

  • The draw of the Rockies

  • What inspired Jimmy to get outdoors

  • Meeting the customer where they’re at in their journey

  • On not having an elitist attitude towards customers

  • The Feral Experience

  •  Advice to new backpackers